Assessing the Effectiveness of the Mass Media in Discouraging Smoking Behavior
ثبت نشده
چکیده
Mass media have been used as a population-level strategy to reduce tobacco use for several decades. However, studies of media interventions pose numerous methodological challenges. This chapter studies the use of mass media in tobacco control and health promotion, on the basis of a literature review, and examines research results relative to changing smoking behavior in light of the methodological issues. The following specific areas are covered:
منابع مشابه
Modification and Development of Protocols for the Content Analysis of the Food Advertisements in Mass Media and School Surroundings in Iran
Background and Objectives: Considering important roles of advertisement in food choices, especially for children and adolescents, valid tools are needed to assess changes in the content of advertisements. The purpose of the present study was to prepare standard protocols for assessing the content of food advertisements of televisions, radios, billboards and school surroundings in Iran. Material...
متن کاملAntismoking Messages and Intention to Quit — 17 Countries, 2008–2011
Antismoking mass media campaigns can help reduce the prevalence of smoking by discouraging young persons from initiating smoking and by encouraging current smokers to quit. Smoking cessation is a multistage process; intention to quit smoking precedes quit attempts. To assess whether awareness of anti-cigarette smoking information in four mass media channels (television, radio, billboards, and n...
متن کاملEffectiveness of an educational intervention based on theory of planned behavior to reduce intentions to smoke among secondary school students
Beliefs about smoking are important predictors of smoking behavior among adolescents. An alarming fact is the rising smoking prevalence in Asian countries especially in the Middle East, particularly the increasing trend in smoking during adolescence. In a randomized controlled trial study, 150 students e were selected using multistage sampling procedure from boy-specific high schools in Qazvi...
متن کاملComparing the Cost-Effectiveness of Campaigns Delivered via Various Combinations of Television and Online Media
Background Reflecting the increasing prevalence of online media, many mass media health campaigns are now delivered using both television (TV) and online media formats. The aim of this study was to evaluate a smoking cessation mass media campaign according to the cost-effectiveness of the various combinations of TV and online media formats to inform future media buying decisions. Methods A qu...
متن کاملEffectiveness of Tobacco Control Measures in Reducing Tobacco Use among Adolescents and Young Adults in Anuradhapura, Sri Lanka
Background: Sri Lanka became a signatory to the WHO Framework Convention on Tobacco Control in September 2003 and ratified in November 2003. Aiming to reduce tobacco burden in Sri Lanka, National Authority on Tobacco and Alcohol Act [NATA] No. 27 was authorized in 2006. The objective of this study was to assess the behavioral changes related to tobacco use among adolescents and young adults fol...
متن کامل